Chef Sherry Yard Welcomes L.A. Chef Jimmy Shaw to Debut iPic Theaters July Guest Chef Menu Feature; Adam Seger Presents a Special Cocktail from NYC’s famed 21 Club
iPic Theaters, the nation’s fastest-growing affordable luxury moviegoing experience, announces their new Guest Chef Menu Feature and Special Cocktail of the Month available exclusively for iPic’s in-cinema dining experience throughout the month of July.
iPic’s SVP of Culinary Brand Development, Chef Sherry Yard welcomes Jimmy Shaw, founder and executive chef of L.A.’s Lotería! Grill, to share his Red Shrimp Tacos with Salsa Morita in July’s episode of Sherry & Friends on iPic Now. Cooked with authentic Mexican techniques used in Shaw’s own kitchen, the dish features three corn tortillas filled with shrimp sautéed in smoky-sweet morita salsa with white onion, topped with a house-made cilantro-onion picado, crème fraîche, and avocado slices. Moviegoers can achaten-suisse.com watch Shaw and Yard recreate the dish on-screen during iPic Now, an iPic-produced editorial pre-show, which airs on-screen before the movie, and can then order the dish to enjoy during the movie.
July’s iPic Now Special Cocktail of the Month features The Southside, a creation from legendary 21 Club in NYC presented by Adam Seger, iPic’s Corporate Sommelier/Executive Bartender. A twist on a mojito, made with fresh mint, lime juice, gin, and a slapped mint garnish, it’s an herbaceous twist on a classic favorite. Guests can purchase The Southside for a base price (available upon request) or “luxe it” with Bombay Sapphire for a supplemental cost.
These Special Features will be available exclusively at iPic Theaters nationwide throughout the month of July. For a list of all iPic Theater locations, please visit www.iPic.com.
*Prices vary by location
About Chef Jimmy Shaw
Born in Mexico City, Jimmy’s interest in cooking began with his mother who instilled a passion to cook traditional regional cuisine of Mexico. After college, he relocated to Los Angeles to work in the Spanish-language advertising industry before opening his acclaimed taco stand at the Farmers Market at The Grove in 2012, featuring the complex and soulful dishes he grew up eating in Mexico. It became an incredible success and Lotería! boasts 5 locations across Los Angeles.
About Chef Sherry Yard
Brooklyn-born Sherry Yard, Senior Vice President of Culinary Direction and Brand Development for iPic Entertainment Group found her calling in the culinary arts early on, gaining momentum at the venerable Rainbow Room and going on to expand her skills as Executive Partner within Wolfgang Puck’s empire for nearly 20 years, including an impressive 19 years at Spago in Beverly Hills. Sherry made a name for herself as “L.A.’s Sweetheart,” both for her bubbly personality and her creative and fresh from the farm desserts, which became staples at events such as the Academy Awards Governor’s Ball, the Grammy Awards, and the Emmy Awards. Yard has since garnered numerous accolades, receiving recognition from renowned publications such as Bon Appetit Magazine, Food Arts Magazine, and more, along with authoring two successful cookbooks and landing her own segment Sherry & Friends on the iPic-produced editorial pre-show iPic Now. Her innovative approach to culinary has earned her three James Beard Awards and a lifetime induction into their Who’s Who of Food & Beverage in America. A sought-out national television personality, Yard has served as both a guest judge and a contestant on shows like Cutthroat Kitchen, The Next Food Network Star, Cake Wars, and Christmas Cookie Challenge, amongst others.
About iPic Entertainment
Established in 2006 and headquartered in Boca Raton, FL-based iPic-Gold Class Entertainment, LLC, is the fastest growing affordable luxury movie theater brand in the nation. A pioneering industry leader, iPic Entertainment’s mission is to provide visionary night-out entertainment escapes, presenting high-quality, chef-driven culinary and mixology in unique destinations that include premium movie theaters and bar/restaurants. iPic Theaters currently operates 13 locations with 97 screens in Arizona, California, Florida, Illinois, Texas, Washington and Wisconsin and new locations planned for California, New Jersey, Connecticut, Philadelphia, and New York. For more information, visit www.iPic.com
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